Concept & Art Direction for Wadham College's Summer Ball. The given theme of the 2013 Ball was 'Summer Solstice'. Instead of exploring more traditional associations with 'Summer Solstice', the idea was to simply use Moroccan palm umbrellas, tanning goggles & ice cocktails to convay how an attendee might prepare & protect themselves for the day when Britain has the most hours of sunlight.
The campaign led to tickets selling out faster than ever recorded and generated over £360000.
In collaboration with Tamsyn Mystkowski
Photography by Jake Green