Design and Art Direction. London

WKFC Velcro Kit

With the 2018/2019 season beginning, Wieden+Kennedy London have unveiled their new football kit.

In light of increasing competition for space on football kits this season, and because W+K love all their clients equally, they’ve gone and included each and every one of their Client’s logos somewhere in the design.

Given the ephemeral nature of client and agency relationships, and largely thanks to the magic of Velcro, the kit can be updated in real time as new clients arrive and old ones depart, meaning it will never not be up to date.

So, if you’d like your companies logo committed to cloth or just fancy a low level 5-a-side football match, don’t hesitate in contacting Wieden+Kennedy London.

“Looks uncomfortable” Iain Tait 2018.

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