Superclub Gallery Mail-out
'Unveil the new' is a live campaign created for Superclub Gallery. The second part of this project was to create a publication/poster. The aim was to create a mail/hand out that enabled the gallery to inform prospective artists, designers, filmmaker, musicians and visitors about the gallery itself. The ideas that fed the visuals for this project arose through investigating the different scientifically recognised stages of human, visual stimulation. It conveys an anticipation that the space strives to achieve, whilst generating an excitement towards the future, as yet unseen work the gallery will be exhibiting.
The campaign was also developed alongside a bespoke typeface. The design itself is an experiment, intended to reflect the ethos of the gallery. It brings together a busy mishmash of amiable yet direct forms, that when used portray an honest & playful attitude.